Edward de Bono’s Six Thinking Hats powerful technique looks at decision-making from a variety of perspectives and offered the perfect framework for 7^th Hat Media Group.

While successful people often think from a very rational and positive viewpoint, they can fail to examine the emotional, intuitive, creative, or negative viewpoint. Too often they underestimate resistance, fail to make creative leaps, and do not plan for contingencies. 

Similarly, pessimists can be overly defensive and emotional thinkers and can fail to look at decisions calmly and rationally.

Six Thinking Hats: Decision-Making Based on Creative Thought

The Six Thinking Hats technique integrates all approaches in decision-making and problem-solving.  We will use your goals and plans and make decisions using ambition, skill, experience, public sensitivity, creativity, and good contingency planning.

• White Hat: Neutral and Objective
  With this thinking hat you focus on the data available. White Hat thinking analyzes past trends and tries to solve problems using historical data. 

• Red Hat: Emotional and Intuitive
  Red hat thinking uses intuition, gut reaction, and emotion to understand how other people will respond to a given situation.
  

• Black Hat: Negative and Serious
  Black Hat thinking cautiously and defensively examines the bad points of an idea, problem, or decision. This type of thinking helps to highlight the weak points so you can eliminate, alter, or prepare contingency plans.
  

• Yellow Hat: Sunny and Positive
  Using the Yellow Hat, you and your team can see the optimistic viewpoint and consider the benefits and value of a decision. Yellow Hat thinking keeps you going when everything looks challenging.
  
  
• Green Hat: Creative and New
  Creative and new solutions often originate from Green Hat thinking. This free-form style of thinking uses a range of creativity tools like brainstorming, mind-mapping, and role-playing to help you achieve breakthrough ideas and solutions.
  
  
• Blue Hat: Control and Organize
  The Blue Hat stands for process control and is often the hat worn by people chairing teams. Blue Hat thinkers have the ability to channel the appropriate thinking hat at the appropriate time.

7^th Hat Media Group brings all six thinking styles to your marketing communications projects, helping you to explore every possible angle to create exactly the right message and image to capture your business personality. And...we add the 7th Hat - Metallic - Creatively Strategic Integration.

What they are saying about our team 

"When 7th Hat first told me about how they were going to build my website I realized that they had been listing to my concerns! They offered DXSRADIO.COM a site that can be updated so easily and quickly that is made every other web tool obsolete. The technology they use is that good! I don't have time to learn too many new things since my radio station takes up a lot of my time. With 7th Hat I was able to jump right in and start populating the pages of my website very quickly. On a scale of 1-10 I would have to give 7th Hat a 15! They have simplified my life and help me concentrate on my broadcasting product. Thanks guys!"

Dave E. Crockett